Another way that digital marketing helps businesses is that it allows them to reach potential customers almost constantly. Americans today spend approximately one hour a day online. The average American spends approximately forty-five minutes online almost constantly. Potential customers who are interested in your business can discover your information almost immediately. Because online searching is popular, marketers can maximize their exposure to potential customers by using search engine optimization techniques and strategies. A variety of online tools are available to optimize webpages for the most popular search terms, which will increase your chances of getting found by those who are searching for similar products and services as you.
While many inbound marketing strategies focus on creating awareness, digital marketing campaigns tend to have a much more direct and specific goal. Businesses will use social media to gain feedback about their products, as well as track visitor activity to determine whether or not a campaign is effective. If they feel that they are reaching their potential customers with social media posts, but not getting the results they want, digital marketing professionals can make changes to their strategy.
Knowledge Commerce This is an online platform that was created by Matt Cutts to help people get "connected." Unlike sites like Facebook or MySpace, websites like this require the user to give permission to share links and messages. People who become
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